CASE STUDY DECODING PACKAGE

VIETNAM YOUNG LIONS 

The biggest and most prestigious nationwide competition in the field of Marketing & Communication.

Mission

To search for the best young professionals under 30 to represent Vietnam in the Young Lions competitions at Cannes Lions and Young Spikes competitions at Spikes Asia.

vission

To become a platform for young talents to gain international exposure and put Vietnam in the global map of creativity.

Cannes Lions


Young Lions Competitions


Spikes Asia


Young Spikes Competitions


AWARDS

Before passing good old college days and entering 30s, together we may create unforgettable memories of youth. The awards that belong to you, provided by AIM, is the recognition with the highest appreciation of your talent and endeavor.

In addition to the awards for individuals, there’s also a recognition for universities, and enterprises that help nurture the young talents onto the right path. 

future lions

(Team 31 to 90 with best performance of all categories in Prelim Round)

Each team of FUTURE LIONS will receive:

  • E-certificate
  • An e-handbook of Vietnam Young Lions/member
  • A merchandise package of Vietnam Young Lions 2023/member


Finalists

(30 teams with best performance of all categories in Prelim Round)

Each team of FINALISTS will receive:

  • Trophy
  • An e-handbook of Vietnam Young Lions/member
  • A merchandise package of Vietnam Young Lions 2023/member

GOLD

More than an award, it's a national mission.

Gold winners of each category in Industry Practitioner League will represent Vietnam to compete at Young Lions - Cannes Lions 2023, gaining the very first medal of Vietnam in this world-class competition.

Gold winners of each category in the Student League will participate in Spikes Asia 2024 as delegates.

SILVER

Silver winners of each category in Industry Practitioner League will represent Vietnam to compete at Young Spikes - Spikes Asia 2024, igniting the creative power against more than 100 young talents in Asia Pacific.

Silver winners of each category in Student League will receive a scholarship from AIM - 5.000.000VND/member.

BRONZE

Bronze winners of each category in the Industry Practitioner League will receive a scholarship from AIM - 6.000.000VND/member.

Bronze winners of each category in Student League will receive scholarship from AIM - 4.000.000VND/member.

THE MOST WINNING AGENCY

The award is to honour the agency that has the most winnings in each season of Vietnam Young Lions. The score is cumulatively based on the Gold, Silver and Bronze prizes. Points are measured as follows:

  • GOLD: 3 points/prize
  • SILVER: 2 points/prize
  • BRONZE: 1 point/prize

THE MOST WINNING CLIENT

The award is to honour the company from the client side that has the most winnings in each season of Vietnam Young Lions. The score is cumulatively based on the Gold, Silver and Bronze prizes. Points are measured as follows:

  • GOLD: 3 points/prize
  • SILVER: 2 points/prize
  • BRONZE: 1 point/prize

THE MOST WINNING UNIVERSITY 

The award is to honour the university that has the most winnings in each season of Vietnam Young Lions. The score is cumulatively based on the Gold, Silver and Bronze prizes. Points are measured as follows:

  • GOLD: 3 points/prize
  • SILVER: 2 points/prize
  • BRONZE: 1 point/prize

CATEGORIES

MARKETERS


  • Within 24 hours, each team has to develop a marketing campaign to solve a business challenge
  • A 10-slide presentation, max. 10MB, pdf
  • Eligibility: Client side only and working full time; students

DIGITAL

  • Within 24 hours, each team has to develop an integrated digitally-led campaign
  • A 1-sided A3 page, max. 10MB, pdf
  • Eligibility: Agency side, client side, in-house team, freelancers; students

FILM & INTEGRATED

  • Within 48 hours, each team has to develop a key message conveyed in the most creative way
  • A 60sec video (shot original footage and edit), max. 100MB
  • A 10-slide integrated plan, max. 10MB, pdf
  • Eligibility: Agency side, client side, in-house team, freelancers; students

LEAGUES


STUDENT

  • Vietnamese passport holder
  • Team of 2 members
  • Under 30 years of age
  • Current full-time student at a college/ university, not yet graduated, and not yet exposed to the industry
  • A team of 1 full-time Student and 1 Industry Practitioner is not eligible
  • For the Marketers category, students who are in internship at the agency side are not eligible 

INDUSTRY PRACTITIONER


  • Vietnamese passport holder
  • Team of 2 members
  • Under 30 years of age
  • Full-time employee from the agency (Advertising, PR, digital, media, event, activation, publisher...) or client or in-house team
  • Freelancer or intern
  • For Digital, Film & Integrated category, members from client and agency sides are eligible (client - agency, client - client or agency - agency):
  • For Marketers category, only members from the client side working full time are acceptable
  • A team of 1 full-time Student and 1 Industry Practitioner is eligible 

CASE STUDY DECODING PACKAGE

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  • Effective methods on how to handle intricate questions and master presentation skills on stage 

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