The biggest and most prestigious nationwide competition in the field of Marketing & Communication.
Mission
To search for the best young professionals under 30 to represent Vietnam in the Young Lions competitions at Cannes Lions and Young Spikes competitions at Spikes Asia.
Vission
To become a platform for young talents to gain international exposure and put Vietnam in the global map of creativity.
VIETNAM YOUNG LIONS 2023
CANNES LIONS
YOUNG LIONS
COMPETITIONS
SPIKES ASIA
YOUNG SPIKES
COMPETITIONS
The 6-year-journey carries the ambition of a lifetime adventure to uncover the genius young lions who have come all the way here to "prove themselves with the flames" and are not afraid to commit to the international arena. There have been challenging moments, but we continue to work tirelessly, dedicate values, and inherit a creative "legacy" together.

Appreciating the hard work along the way, Vietnam Young Lions 2023 officially returns with the theme "VIVA CREATIVITY!": It's time to highlight and treasure the creative values of a never-ending journey - a preserve for the imprints that creativity has left on history.
AWARDS
Giải thưởng

SINH VIÊN

CHUYÊN NGHIỆP

Đội chiến thắng giải Vàng bảng Chuyên nghiệp sẽ được tài trợ trọn gói chuyến tham dự Spikes Asia 2023 tại Singapore như là đại biểu từ 01.03.2023 - 02.03.2023 dành cho 2 thành viên, bao gồm vé vào cửa, vé máy bay khứ hồi, khách sạn (3 ngày & 3 đêm).

Ngoài ra, đội chiến thắng cũng sẽ nhận được 2 suất truy cập vào kho tàng những bài thi xuất sắc nhất của 2 cuộc thi Vietnam Young Lions và Young Lions.

Đội chiến thắng giải Bạc bảng Chuyên nghiệp sẽ nhận được 2 học bổng từ AIM, mỗi học bổng trị giá 7.000.000 VND.

Ngoài ra, đội chiến thắng cũng sẽ nhận được 2 suất truy cập vào kho tàng những bài thi xuất sắc nhất của 2 cuộc thi Vietnam Young Lions và Young Lions
Đội chiến thắng giải Đồng bảng Chuyên nghiệp sẽ nhận được 2 học bổng từ AIM, mỗi học bổng trị giá 5.000.000 VND.

Ngoài ra, đội chiến thắng cũng sẽ nhận được 2 suất truy cập vào kho tàng những bài thi xuất sắc nhất của 2 cuộc thi Vietnam Young Lions và Young Lions.
More than an award, it's a national mission.

Gold winners of each category in Industry Practitioner League will represent Vietnam to compete at Young Lions - Cannes Lions 2023, gaining the very first medal of Vietnam in this world-class competition.

Gold winners of each category in the Student League will participate in Spikes Asia 2024 as delegates.

GOLD

Silver winners of each category in Industry Practitioner League will represent Vietnam to compete at Young Spikes - Spikes Asia 2024, igniting the creative power against more than 100 young talents in Asia Pacific.

Silver winners of each category in Student League will receive a scholarship from AIM - 5.000.000VND/member.

SILVER

Bronze winners of each category in the Industry Practitioner League will receive a scholarship from AIM - 6.000.000VND/member.

Bronze winners of each category in Student League will receive scholarship from AIM - 4.000.000VND/member.

BRONZE

FINALISTS
FUTURE LIONS
(Team 31 to 90 with best performance of all categories in Prelim Round)
Each team of FUTURE LIONS will receive:
(30 teams with best performance of all categories
in Prelim Round)

Each team of FINALISTS will receive:
E-certificate
An e-handbook of Vietnam Young Lions/member
A merchandise package of Vietnam Young Lions 2023/member
Trophy
An e-handbook of Vietnam Young Lions/member
A merchandise package of Vietnam Young Lions 2023/member
GOLD: 3 points/prize
SILVER: 2 points/prize
BRONZE: 1 point/prize
The award is to honour the agency that has the most winnings in each season of Vietnam Young Lions. The score is cumulatively based on the Gold, Silver and Bronze prizes. Points are measured as follows:
THE MOST WINNING AGENCY
GOLD: 3 points/prize
SILVER: 2 points/prize
BRONZE: 1 point/prize
THE MOST WINNING CLIENT
The award is to honour the company from the client side that has the most winnings in each season of Vietnam Young Lions. The score is cumulatively based on the Gold, Silver and Bronze prizes. Points are measured as follows:
GOLD: 3 points/prize
SILVER: 2 points/prize
BRONZE: 1 point/prize
THE MOST WINNING UNIVERSITY
The award is to honour the university that has the most winnings in each season of Vietnam Young Lions. The score is cumulatively based on the Gold, Silver and Bronze prizes. Points are measured as follows:
CATEGORIES
Within 24 hours, each team has to develop an integrated digitally-led campaign
A 1-sided A3 page, max. 10MB, pdf
Eligibility: Agency side, client side, in-house team, freelancers; students
DIGITAL
Within 24 hours, each team has to develop a marketing campaign to solve a business challenge
A 10-slide presentation, max. 10MB, pdf
Eligibility: Client side only and working full time; students
MARKETERS
Within 48 hours, each team has to develop a key message conveyed in the most creative way
A 60sec video (shot original footage and edit), max. 100MB
A 10-slide integrated plan, max. 10MB, pdf
Eligibility: Agency side, client side, in-house team, freelancers; students
FILM & INTEGRATED
NEWNESS FROM 2023 SEASON
COMMENTS FROM JURIES
All teams who submitted their contributions will receive comments and suggestions from the judges. This is the most valuable reward when participating in a contest that gives you the chance to try, learn and upgrade yourself.
Besides the Top 30 teams (Top 5 of Industry Practitioner league and Top 5 of Students league across three categories) who are now competing for the ultimate victor, we will recognize the outstanding teams with rankings from 31st to 90th. They deserve the title Future Lions to continue developing their talents in this creativity journey.
FUTURE LIONS
The special program that takes place just before the Final round. Finalists will attend inspirational talks from prominent industry professionals and will be mentored by the Preliminary round judges, thereby creating the most remarkable presentations at the Grand Finale. 
JURY PANEL
JURY PANEL FOR PRELIM ROUND & MENTORS
JURY PANEL FOR FINAL ROUND

SEE JURY PANEL

LEAGUES
REGISTRATION
STEP 1
STEP 3
Fill in the registration form and get the first confirmation email.
Pay registration fee and get the second confirmation email with Team ID and Team Hash ID
STEP 4
Check your email frequently to get updates about registration status.
Prepare documents
STEP 2
STUDENT
INDUSTRY
PRACTITIONER
SUPER EARLY BIRD
By 11.59pm,16 Jan 2023
300.000VND/ team
After 11.59pm,16 Jan 2023 -11.59pm,16 Feb 2023
After 11.59pm,16 Feb 2023
-11.59pm, 20 Mar 2023 
1.400.000VND/ team
400.000VND/ team
500.000VND/
team
EARLY BIRD
STANDARD
1.000.000VND/ team
1.800.000VND/ team
Modification
    100.000VND - Wrong registration information
    200.000VND - Invoice re-issuance due to wrong information
Payment method: Bank transfer
    The above rate is only applicable when contestants register and finish the payment before the deadline of each phase.
Your profile photo of each member to be uploaded onto your team registration form on vietnamyounglions.net. File type: JPEG, portrait, max. file size 2 MB. Note: This is for identification purposes, you must upload a photo of yourself with clear identification of your face. We may use it to show in the Final Round.
Your ID number (Số CMND or CCCD) of two members.
Clear capture of your ID card (CMND or CCCD) of each member, front side only, file type: JPEG, max. 2 MB. Unclear or too small pictures are not accepted.
Clear capture of your student card (for Student League only), file type: JPEG, max. 2 MB. Unclear or too small pictures are not accepted.
STUDENT
Vietnamese passport holder
Team of 2 members
Born on or after 15 March 1994
Current full-time student at a college/ university, not yet graduated, and not yet exposed to the industry
A team of 1 full-time Student and 1 Industry Practitioner is not eligible
For the Marketers category, students who are in internship at the agency side are not eligible
Gold-winning teams - Student league from previous Vietnam Young Lions are not eligible to enter the same league of Vietnam Young Lions 2023

INDUSTRY PRACTITIONER
Vietnamese passport holder
Team of 2 members
Born on or after 15 March 1994
Full-time employee from the agency (Advertising, PR, digital, media, event, activation, publisher...) or client or in-house team
Freelancer or intern
For Digital, Film & Integrated category, members from client and agency sides are eligible (client - agency, client - client or agency - agency):
For Marketers category, only members from the client side working full time are acceptable
A team of 1 full-time Student and 1 Industry Practitioner is eligible
Gold-winning teams - Industry Practitioner league from previous Vietnam Young Lions are not eligible to enter Vietnam Young Lions 2023

REGISTRATION
ONLINE

NETWORKING
NIGHT

BRIEF DAY

GRAND FINALE

SUBMISSION
DEADLINE

FINALISTS
ANNOUNCEMENT

CREATIVE CAMP

YOUNG LIONS

YOUNG SPIKES

19 Dec 2022-20 Mar 2023

Feb 2023

25 Mar 2023

26 -27 Mar 2023

14 Apr 2023

22 Apr 2023

23 Apr 2023

19 - 23 Jun 2023

Mar 2024

TIMELINE

REGISTER NOW

I wish to participate in Vietnam Young Lions 2023 but I am studying abroad. Can I participate in this competition?
Can foreigners participate in the Vietnam Young Lions 2023?
Can I join the competition solitarily?

01

02

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Expand

FREQUENTLY ASKED QUESTIONS

Can I join the competition solitarily?

03

Can foreigners participate in the Vietnam Young Lions 2023?

02

I wish to participate in Vietnam Young Lions 2023 but I am studying abroad. Can I participate in this competition?

01

FREQUENTLY ASKED QUESTIONS

Collapse

FREQUENTLY ASKED QUESTIONS

At the time of registration, I am still under 30 years old because I was born on 30 August 1993, so am I eligible to join the competition?

04

I am a freelancer, can I join the competition?

06

What are the categories of the Vietnam Young Lions 2023? Can I compete in more than one category?

12

I'm a freelancer. Can I compete in the Marketers category?

16

Does the prize of Vietnam Young Lions 2023 include cash?

26

Is this prize transferable?

27

Can I ask someone else to help me in this competition?

24

Let me know about the anonymous policy

25

Will the organizer issue a red invoice for the registration fee that I have paid?

23

I registered in the Early Bird phase but I paid the fee after that period. Will I still be entitled to the Early Bird fee?

22

I registered for the competition and paid the registration fee. However, when the organizer announces the sponsor who is the competitor against the brand that I’m working for. So can I withdraw from the competition and get back the registration fee?

21

Is the registration fee refundable?

20

I'm working in an in-house creative team at client side. Which category can I compete in?

19

I'm a student, my teammate is working full time at the client side. Can we compete
in the Marketers category?

18

I'm working at an agency. Can I join the Marketers category?

17

I'm working on the client side. Can I join the Film & Integrated/ Digital category?

15

I do not have professional equipment to shoot and edit film. Does the organizer provide any support for candidates participating in this category?

14

I have finished my bachelor's degree and worked for a while. Now I'm studying for a master's degree. So which league can I register for the competition?

10

I have got a university degree. Now I continue my study for another degree and work as a freelancer. So which league can I register for the competition?

11

In the Film & Integrated category, I can shoot but not edit videos or do any post-production tasks. Can I ask for help?

13

I do not have a passport, can I participate in this competition?

05

I have won the Vietnam Young Lions in previous seasons (Gold, Silver, Bronze) in the Industry Practitioner/ Student league. Can I participate in the Vietnam Young Lions 2023?

07

I'm a final year student and haven't graduated yet, but now I'm in an internship, which league should I register in?

08

I'm a student and my teammate is working at a client/agency, in which league can my team
register for the competition?

09

Is this prize redeemable for cash?

28

Will the competition require candidates to use English or Vietnamese?

29

Can I join the competition solitarily?

03

Can foreigners participate in the Vietnam Young Lions 2023?

02

I wish to participate in Vietnam Young Lions 2023 but I am studying abroad. Can I participate in this competition?

01

© Copyright AIM Academy 2023 
Vietnam Young Lions 2023
About
Awards
Social
Eligibility
How To Register
Category
Jury Panel
AIM Academy
Cannes Lions
Spikes Asia
Vietnam Young Lions
The Most Winning Agency
The Most Winning Client
The Most Winning University
Terms & Conditions
Privacy Policy
Contact Us
FAQ
Em có thể đăng ký tham gia cuộc thi. Tuy nhiên, nếu lọt và vòng chung kết, em và đồng đội của em phải có mặt tại Việt Nam để tham gia buổi Grand Finale, trình bày trực tiếp trước ban giám khảo và trả lời các câu hỏi của ban giám khảo. Ban tổ chức sẽ không đáp ứng các yêu cầu thuyết trình online.
Em muốn thi Vietnam Young Lions - In Action - Women’s Empowerment, nhưng em đang du học ở nước ngoài thì có thể tham gia cuộc thi này không?
01
ĐĂNG KÝ DỰ THI
Contestants are required to have Vietnamese nationality according to the regulations of the competition. In case a candidate has 2 nationalities, one of them must be Vietnamese.
Can foreigners participate in the Vietnam Young Lions 2023?
02
REGISTRATION
Vietnam Young Lions 2023 is a team competition, 2 members are required. If you can't find a teammate, join the community of Vietnam Young Lions - Road To Cannes Lions & Spikes Asia          and use #sutusanpartner to find your partner.
Can I join the competition solitarily?
03
REGISTRATION
here
Unfortunately, the competition requires contestants to be born on or after 15 March 1994. However, you can still engage in by booking tickets to the Grand Finale to witness the performances of the best teams.
At the time of registration, I am still under 30 years old because I was born on 30 August 1993, so am I eligible to join the competition?
04
REGISTRATION
The Vietnam Young Lions 2023 does not require candidates to have a passport at the registration step. If you win the Gold award (Industry Practitioner league or Student league), or the Silver award (Industry Practitioner league), please quickly apply for a passport.
I do not have a passport, can I participate in this competition?
05
REGISTRATION
Freelancers can enter the competition in the Film & Integrated and Digital categories of the Industry Practitioner league. However, it is invalid for the Marketers category of the Industry Practitioner league because this category requires candidates to work full-time at a company belonging to the client side.
I am a freelancer, can I join the competition?
06
REGISTRATION
Those who have won the Gold award - Vietnam Young Lions in the Industry Practitioner league in previous seasons will not be able to participate in Vietnam Young Lions 2023.
Those who have won the Gold award - Vietnam Young Lions in the Student league in previous seasons can participate in Vietnam Young Lions 2023 but must compete in the Industry Practitioner league.

I have won the Vietnam Young Lions in previous seasons (Gold, Silver, Bronze) in the Industry Practitioner/ Student league. Can I participate in the Vietnam Young Lions 2023?
07
REGISTRATION
Students who are in the internship can choose either Student or Industry Practitioner league. In case you choose the Industry Practitioner league, when you win the Gold or Silver award, you will represent Vietnam to compete at Young Lions - Cannes Lions or Young Spikes - Spikes Asia. In case you choose the Student league, when you win the Gold award, you will receive a pass to participate in Spikes Asia as a delegate and will not represent Vietnam to compete.
I'm a final year student and haven't graduated yet, but now I'm in an internship, which league should I register in?
08
LEAGUE
In principle, you have a valid student card so you can apply for the Student league. However, since you have work experience, you can apply for the Industry Practitioner league. Therefore you have 2 options: Student league or Industry Practitioner league.
In case you choose the Industry Practitioner league, when you win the Gold or Silver award, you will represent Vietnam to compete at Young Lions - Cannes Lions or Young Spikes - Spikes Asia. In case you choose the Student league, when you win the Gold award, you will receive a pass to participate in Spikes Asia as a delegate and will not represent Vietnam to compete.

I have finished my bachelor's degree and worked for a while. Now I'm studying for a master's degree. So which league can I register for the competition?
10
LEAGUE
In principle, you have a valid student card so you can apply for the Student league. However, since you have work experience, you can apply for the Industry Practitioner league. Therefore you have 2 options: Student league or Industry Practitioner league.
In case you choose the Industry Practitioner league, when you win the Gold or Silver award, you will represent Vietnam to compete at Young Lions - Cannes Lions or Young Spikes - Spikes Asia. In case you choose the Student league, when you win the Gold award, you will receive a pass to participate in Spikes Asia as a delegate and will not represent Vietnam to compete.

I have got a university degree. Now I continue my study for another degree and work as a freelancer. So which league can I register for the competition?
11
LEAGUE
Unfortunately, the rules of the competition require contestants to develop their own ideas, then shoot, edit and finish their own short films without any support from other individuals or parties. This ensures fairness for all contestants.
In the Film & Integrated category, I can shoot but not edit videos or do any post-production tasks. Can I ask for help?
13
CATEGORY
With just a smartphone and a computer, you can create and finish your short film. Therefore, the organizer will not provide any equipment during the competition.
I do not have professional equipment to shoot and edit film. Does the organizer provide any support for candidates participating in this category?
14
CATEGORY
The Film & Integrated/ Digital category is open to all participants from agency side, client side, in-house team, freelancers, and students to participate in.
I'm working on the client side. Can I join the Film & Integrated/ Digital category?
15
CATEGORY
The Marketers is the strictest category in terms of eligibility. Only those who are working full-time on the client side (manufacturing or service companies which are marketing and selling their products/ services) will meet one of the requirements to participate in the competition.
However, if you are a student you can enter this category provided you do not work or are in an internship at an agency.

I'm a freelancer. Can I compete in the Marketers category?
16
CATEGORY
I'm working at an agency. Can I join the Marketers category?
The Marketers is the strictest category in terms of eligibility. Only those who are working full-time on the client side (manufacturing or service companies which are marketing and selling their products/ services) will meet one of the requirements to participate in the competition. Therefore, if you are working at an agency even as a full-time worker, an official staff, or an intern, you can’t join the Marketers category.
17
CATEGORY
I'm working in an in-house creative team at client side. Which category can I compete in?
In house creative teams can compete in Film & Integrated and Digital categories. You can also participate in the Marketers category as long as you work full-time for that client.
19
CATEGORY
Is the registration fee refundable?
Article III in the                                  of the competition clearly states that the registration fee is non-refundable.
20
Terms and Conditions 
REGISTRATION FEE
I registered for the competition and paid the registration fee. However, when the organizer announces the sponsor who is the competitor against the brand that I’m working for (in case you are working on the client side) or my agency or my team is in charge of (if you are working in agency). So can I withdraw from the competition and get back the registration fee?
This is a competition to identify the young talents and give them a chance to gain international exposure, then represent Vietnam to compete in the two biggest global creative arenas, Young Lions - Cannes Lions and Young Spikes - Spikes Asia. All contestants, juries and sponsors coming to this competition wish to open their learning opportunities and hope to mark Vietnam on the world’s creative map. Sponsors and jury members may come from competing companies, but when it comes to this competition, they temporarily put aside the rivalry to support young talents together. Therefore, the organizer expects you - as the contestants - to consider your goals and priorities once you enter this competition.
If you feel you can't overcome your competitor's problem, you may withdraw from the competition. However, the registration fee is non-refundable as specified in Article III, in the                                 of the competitions.
21
REGISTRATION FEE
Terms and Conditions
Will the organizer issue a red invoice for the registration fee that I have paid?
The Organizing Committee will issue an electronic invoice for the exam fees upon receipt of the invoice request shown in the Contest Registration form or the request that is sent to email vietnamyounglions@aimacademy.vn before the specified date.
23
REGISTRATION FEE
25
Let me know about the anonymous policy
The competition requires that your work be completely anonymous, that is, without any identification of you and your team in the work, such as each member’s name, team name, company name, identification code, member image, team image, avatar...

RULES
26
Does the prize of Vietnam Young Lions 2023 include cash?
The total prize value of the Vietnam Young Lions 2023 is approximately 1.2 billion VND. This value includes passes to Cannes Lions, passes to Spikes Asia, round-trip airfare, hotel, transportation, meals, and insurance. This is a great effort of the organizer and sponsors so that Vietnamese contestants can reach out to the international arena. The highest value of the award is the recognition of the entire industry, the opportunity to learn, and the honor of representing Vietnam to compete at international tournaments.
PRIZES
Because your teammate is working, your team cannot register in the Student league. Therefore you and your teammate must register in the Industry Practitioner league
09
I'm a student and my teammate is working at a client/agency, in which league can my team register for the competition?
LEAGUE
18
I'm a student, my teammate is working full time at the client side. Can we compete in the Marketers category?
In case 1 member is a student and 1 member is working full time at a client, this team will be able to participate in the Marketers category but must be in the Industry Practitioner league. Please note that the student cannot be in the internship or work at an agency.
CATEGORY
To benefit from the Early Bird rate, you must meet 2 conditions: Register and complete the payment within the period corresponding to the respective rate. In case you register in the Early Bird period but pay the fee later, you will not be entitled to the Early Bird fee.
22
I registered in the Early Bird phase but I paid the fee after that period. Will I still be entitled to the Early Bird fee?
REGISTRATION FEE
The competition promotes self-discipline and integrity in each contestant and in each team. The organizer creates absolute freedom for the contestants to unleash their creativity, research information, and reach out to consumers. Only then will candidates have practical materials to complete the work. On the contrary, the organizer requires each contestant and each team to voluntarily comply with the rules of the competition: that is seriousness - independence when joining the competition and absolutely not seeking support from any individual or party.
As a rule, the organizer only enters the 'investigation' when receiving reports of fraud. If a violation is discovered, the offending team will be disqualified (if winning). This will greatly affect the honor and career of the violators. Therefore, the organizer expects the contestants to be professional and serious when coming to this competition.

24
Can I ask someone else to help me in this competition?
RULES
Unfortunately, this prize is non-transferable.
Is this prize transferable?
27
PRIZES
Unfortunately, this prize cannot be exchanged for cash.
Is this prize redeemable for cash?
28
PRIZES
For Vietnam Young Lions 2023, the competition requires contestants to complete the work and the presentations at the Grand Finale in English.
Will the competition require candidates to use English or Vietnamese?
29
LANGUAGE
Rất tiếc ban tổ chức chưa thể hỗ trợ chi phí vé máy bay dành cho các thí sinh ngoài khu vực TP. HCM vào tham gia vòng chung kết. Hy vọng trường đại học hoặc công ty của các bạn có thể hỗ trợ 1 phần chi phí để các bạn không bỏ lỡ cơ hội tỏa sáng trên sân khấu Vietnam Young Lions - In Actions - Women’s Empowerment.
Mình ở Hà Nội, nếu mình lọt vào vòng chung kết thì ban tổ chức có hỗ trợ vé máy bay vào TP. HCM không? 
30
Khác
Đối với Vietnam Young Lions - In Action - Women’s Empowerment, cuộc thi yêu cầu thí sinh thực hiện bài làm và thuyết trình tại Grand Finale bằng tiếng Việt.
Cuộc thi sẽ yêu cầu thí sinh sử dụng tiếng Anh hay tiếng Việt?
31
Khác
The competition has three (03) categories: Film & Integrated, Marketers, and Digital with different requirements for each. You can join in more than one category. However, the time to receive the brief and submit the works for each category is very close, so you should carefully consider whether your team has enough time to do the work.
What are the categories of the Vietnam Young Lions 2023? Can I compete in more than one category?
12
CATEGORY

Giới thiệu

Thành phần

Feedback

You can register for the competition. However, if you reach the final round, you and your teammate must be present in Vietnam to participate in the Creative Camp for practice and the Grand Finale to present directly to the juries and answer questions from them. The organizers will not accommodate online presentation requests.
I wish to participate in Vietnam Young Lions 2023 but I am studying abroad. Can I participate in this competition?
01
registration
Em có thể đăng ký tham gia cuộc thi. Tuy nhiên, nếu lọt và vòng chung kết, em và đồng đội của em phải có mặt tại Việt Nam để tham gia buổi Grand Finale, trình bày trực tiếp trước ban giám khảo và trả lời các câu hỏi của ban giám khảo. Ban tổ chức sẽ không đáp ứng các yêu cầu thuyết trình online.
Em muốn thi Vietnam Young Lions - In Action - Women’s Empowerment, nhưng em đang du học ở nước ngoài thì có thể tham gia cuộc thi này không?
01
ĐĂNG KÝ DỰ THI