VIETnam young lions 2024

Vietnam Young Lions, a prestigious arena under the copyright of Cannes Lions, serves as the national competition to identify champions under 30 years of age to represent Vietnam to compete at Cannes Lions in France and Spikes Asia in Singapore. They stand as the two largest creative festivals in the world. Over the past 7 years, Vietnam Young Lions has attracted more than 6,500 aspiring talents and proudly sent 150 local superstars to compete in the international stage.

VIETnam young lions 2024

Vietnam Young Lions, a prestigious arena under the copyright of Cannes Lions, serves as the national competition to identify champions under 30 years of age to represent Vietnam to compete at Cannes Lions in France and Spikes Asia in Singapore. They stand as the two largest creative festivals in the world. Over the past 7 years, Vietnam Young Lions has attracted more than 6,500 aspiring talents and proudly sent 150 local superstars to compete in the international stage.

Cannes Lions


Young Lions Competitions


Spikes Asia


Young Spikes Competitions


VIETNAM’S CREATIVITY DAWNS

As the first light of dawn gently illuminates the sky, a similar transformation is taking place in Vietnam's creative landscape. The term "dawn" symbolizes not just the transition from night to day, but also the emergence of new opportunities and possibilities. Just as the morning twilight heralds the beginning of a fresh day, Vietnam is witnessing the rise of a new generation of creative minds, brimming with potential and innovative ideas. This era is marked by the enthusiasm and energy of the country's youth, who are poised to reshape the creative industry.


In line with this spirit, the Vietnam Young Lions 2024 initiative comes into play, aiming to recognize and celebrate these budding talents. By providing a platform for these young luminaries to showcase their creativity, Vietnam Young Lions 2024 is driving the nation's creative narrative forward, igniting a vibrant spark of ingenuity that promises to illuminate the path to a brighter, more imaginative future.

THE JOURNEY

From Vietnam Young Lions to Young Lions 2023

AWARDS

future lions

(Team 31 to 90 with best performance of all categories in Prelim Round)

Each team of FUTURE LIONS will receive:

  • E-Certificate
  • Honored on the competition's Hall of Fame

Finalists

(30 teams with best performance of all categories in Prelim Round)

Each team of FINALISTS will receive:

  • Certificate
  • Honored on the competition's Hall of Fame
  • Attend Young Lions Masterclass - a 10-month training program with C-level experts and leaders from famous multinational corporations

BRONZE

Bronze winners of each category in the Industry Practitioner League will receive a scholarship from AIM - 6.000.000VND/member.

Bronze winners of each category in the Student League will receive a scholarship from AIM - 4.000.000VND/member.

SILVER

Silver winners of each category in the Industry Practitioner League will represent Vietnam to compete at Young Spikes - Spikes Asia 2025, igniting the creative power against more than 100 young talents in Asia Pacific.

Silver winners of each category in the Student League will receive a scholarship from AIM - 5.000.000VND/member.

GOLD

More than an award, it's a national mission. Gold winners of each category in Industry Practitioner League will represent Vietnam to compete at Young Lions - Cannes Lions 2024, gaining the very first medal of Vietnam in this world-class competition. 

Gold winners of each category in Student League will embark on an enriching Asian learning journey in 2024 (lasting up to 3 days).

THE MOST WINNING AGENCY

The award is to honour the agency that has the most winnings in each season of Vietnam Young Lions. The score is cumulatively based on the Gold, Silver and Bronze prizes. Points are measured as follows:

  • GOLD: 3 points/prize
  • SILVER: 2 points/prize
  • BRONZE: 1 point/prize

THE MOST WINNING CLIENT

The award is to honour the company from the client side that has the most winnings in each season of Vietnam Young Lions. The score is cumulatively based on the Gold, Silver and Bronze prizes. Points are measured as follows:

  • GOLD: 3 points/prize
  • SILVER: 2 points/prize
  • BRONZE: 1 point/prize

THE MOST WINNING UNIVERSITY

The award is to honour the company from the client side that has the most winnings in each season of Vietnam Young Lions. The score is cumulatively based on the Gold, Silver and Bronze prizes. Points are measured as follows:

  • GOLD: 3 points/prize
  • SILVER: 2 points/prize
  • BRONZE: 1 point/prize

THE MOST WINNING STUDENT CLUB

For the first time, to recognize the contribution of Student Clubs, Vietnam Young Lions has introduced the new special awards called “The Most Winning Student Club”. The prize is determined based on the performance of the winning student teams, who proudly represent the clubs they belong to.

The score is cumulatively based on the Gold, Silver and Bronze prizes. Points are measured as follows:

  • GOLD: 3 points/prize
  • SILVER: 2 points/prize
  • BRONZE: 1 point/prize

CATEGORIES

MARKETERS

  • Within 24 hours, each team has to develop a marketing campaign to solve a business challenge
  • A 10-slide presentation, max. 10MB, pdf
  • Eligibility: Client side only and working full time; students

DIGITAL

  • Within 24 hours, each team has to develop an integrated digitally-led campaign
  • A 1-sided A3 page, max. 10MB, pdf
  • Eligibility: Agency side, client side, in-house team, freelancers; students

FILM & INTEGRATED

  • Within 48 hours, each team has to develop a key message conveyed in the most creative way
  • A 60sec video (shot original footage and edit), max. 100MB
  • A 10-slide integrated plan, max. 10MB, pdf
  • Eligibility: Agency side, client side, in-house team, freelancers; students

BEYOND THE PRIZES

LIONS DATE

Unveil the Power of Lions Date! 🚀 Our exclusive event series is your ticket to tapping into a wealth of expertise. Seasoned professionals and trailblazers will guide you through the nuances of creativity, unveiling the secrets that can make a difference in the Vietnam Young Lions 2024 contest. Don't miss this chance to connect, learn, and gather the tools you need to excel.

COMMENTS FROM JURIES

All teams who submitted their works will receive comments and suggestions from the juries. This is the most valuable reward when participating in a contest that gives you the chance to try, learn and upgrade yourself.

CREATIVE CAMP

The special program that takes place just before the Final round. Finalists will be mentored by the Preliminary round judges, thereby creating the most remarkable presentations at the Grand Finale.

TALENT HUNTING POOL

For the first time, the Vietnam Young Lions became the platform for potential job matches. Contestants of Vietnam Young Lions now have an option to enter the Talent Hunting pool, which enables them to showcase their profiles and their submissions with scores judged by Prelim round juries to prospective recruiters through the network of AIM Academy. This remarkable initiative opens up unprecedented opportunities for contestants to secure fulfilling job prospects.

YOUNG LIONS MASTERCLASS

This innovative program offers top 30 teams exclusively. They'll receive invaluable inspiration and training from industry leaders. The Young Lions Masterclass, designed as a series of workshops, will be conducted offline on a monthly basis, held over 10 months in Ho Chi Minh City. The comprehensive program is tailored to an advanced level, aiming to elevate skills and broaden perspectives in three key areas: marketing management, creative communication, and digital marketing.

YOUNG LIONS MASTERCLASS

This innovative program offers top 30 teams exclusively. They'll receive invaluable inspiration and training from industry leaders. The Young Lions Masterclass, designed as a series of workshops, will be conducted offline on a monthly basis, held over 10 months in Ho Chi Minh City. The comprehensive program is tailored to an advanced level, aiming to elevate skills and broaden perspectives in three key areas: marketing management, creative communication, and digital marketing.

OUR TRAINERs


Ms. Kate Bayona

Groupe CEO
Publicis Groupe Vietnam

Ms. Ha Nguyen

CEO - VML Group Vietnam
Co-founder, CEO - Clickmedia

Mr. Mai Ngoc Nhan

Skin Cleansing Vietnam Category Lead, Unilever Vietnam
2023 Campaign Asia, APAC 40 Under 40

Ms. Ha Do

Creative Director
Dep Magazine

Mr. Le Huy Anh

Film Director

Mr. Jacky Tan Nguyen

Chief Executive Officer
Chotot.vn

Ms. Trang Nguyen

Vice President Marketing
Suntory PepsiCo Vietnam
Jury of Creative Effectiveness and Creative Strategy category at Spikes Asia 2024

LEAGUES


STUDENT

  • Vietnamese passport holder
  • Team of 2 members
  • Born on or after 15 March 1995
  • Current full-time student at a college/ university, not yet graduated, and not yet exposed to the industry
  • A team of 1 full-time Student and 1 Industry Practitioner is not eligible
  • For the Marketers category, students who are in internship at the agency side are not eligible
  • Gold-winning teams - Student league from previous Vietnam Young Lions are not eligible to enter the same league of Vietnam Young Lions 2023

INDUSTRY PRACTITIONER

  • Vietnamese passport holder
  • Team of 2 members
  • Born on or after 15 March 1995
  • Full-time employee from the agency (Advertising, PR, digital, media, event, activation, publisher...) or client or in-house team
  • Freelancer or intern
  • For Digital, Film & Integrated category, members from client and agency sides are eligible (client - agency, client - client or agency - agency):
  • For Marketers category, only members from the client side working full time are acceptable
  • A team of 1 full-time Student and 1 Industry Practitioner is eligible
  • Gold-winning teams - Industry Practitioner league from previous Vietnam Young Lions are not eligible to enter Vietnam Young Lions 2023

REGISTRATION

Follow step by step to proceed with the registration.

Prepare documents.
  • Your ID number (CCCD) of two members.
  • Clear capture of your ID card (CCCD) of each member, front side only, file type: JPEG, max. 2 MB. Unclear or too small pictures are not accepted.
  • Clear capture of your student card (for Student League only), file type: JPEG, max. 2 MB. Unclear or too small pictures are not accepted.
Fill in the registration form and get the first confirmation email.

Pay registration fee and get the second confirmation email with Team ID and Team Hash ID.

STUDENTINDUSTRY PRACTITIONER
SUPER EARLY BIRD
By 11.59pm, Tuesday, 31 October 2023 
200.000VND/ team600.000VND/ team
EARLY BIRD
After 11.59pm, Tuesday, 31 October 2023 to 11.59pm, Thursday, 8 February 2024
400.000VND/ team900.000VND/ team
STANDARD
After 11.59pm, Thursday, 8 February 2024 - 11.59pm, Monday, 11 March 2024 
600.000VND/ team1.500.000VND/ team

Modification
100.000VND - Wrong registration information
200.000VND - Invoice re-issuance due to wrong information
500.000VND - Replace team member
Payment method: Bank transfer

The above rate is only applicable when contestants register and finish the payment before the deadline of each phase.

Check your email frequently to get updates about registration status.

Join the Brief Day to acquire the official brief and be fully informed about the contest regulations prior to the official exam time.

Submit your works in accordance with the prescribed submission rules.

(Just take this step when you've reached the Finalist stage)

Join the Creative Camp to receive personal coaching and valuable feedback from the Preliminary Round Juries.

(Just take this step when you've reached the Finalist stage)

Showcase your efforts to esteemed industry experts at the Vietnam Young Lions 2024 Grand Finale.

TIMELINE


REGISTRATION

ONLINE

BRIEF DAY
ONLINE
SUBMISSION
DEADLINE
FINALIST
ANNOUNCEMENT
CREATIVE CAMP
OFFLINE
GRAND FINALE
OFFLINE
YOUNG LIONS
FRANCE
YOUNG SPIKES
SINGAPORE
30 Aug 2023
Tue, 31 Oct 2023
Super early bird rate

Tue, 31 Oct 2023
Thu, 8 Feb 2024
Early bird rate

Thu, 8 Feb 2024
Mon, 11 Mar 2024
Standard rate

Mon, 11 Mar 2024
Registration deadline

9am - 10am
Sat, 16 Mar 2024
Film & Integrated

11am - 12pm
Sat, 16 Mar 2024
Digital

2pm - 3pm
Sat, 16 Mar 2024
Marketers





12pm (24hrs)
Sun, 17 Mar 2024
Digital

3pm (24hrs)
Sun, 17 Mar 2024
Marketers

10am (48hrs)
Mon, 18 Mar 2024
Film & Integrated





Fri, 5 Apr 2024

Film & Integrated
Top 5
Both leagues

Digital
Top 5
Both leagues

Marketers
Top 5
Both leagues

Total 30 teams


Sat, 6 Apr 2024 to
Mon, 8 April 2024
Step 1
Storytelling and final presentation deck

9am - 12pm
Sat, 13 Apr 2024
Step 2
Off-stage rehearsal

2pm - 3pm
Sat, 13 Apr 2024
Stage familiarization

Top 30 & mentors

9am - 8:30pm
Sun, 14 Apr 2024

Presentation to jury final round
5' each team
5' Q&A each team

Winner annoucement
Top 30 each league, each category

Open for public
 
17 - 21 Jun 2024

3 Gold winning teams from Industry Pratitioner league will present Vietnam to compete at Young Lions Competitions








Mar 2025

3 Silver winning teams from Industry Pratitioner league will present Vietnam to compete at Young Spikes Competitions

3 Gold winning teams from Student league will join a learning trip in Asia in 2024

FAQ

Registration

I wish to participate in Vietnam Young Lions 2024 but I am studying abroad. Can I participate in this competition?

You can register for the competition. However, if you reach the final round, you and your teammate must be present in Vietnam to participate in the Creative Camp for practice and the Grand Finale to present directly to the juries and answer questions from them. The organizers will not accommodate online presentation requests.

Can foreigners participate in the Vietnam Young Lions 2024?

Contestants are required to have Vietnamese nationality according to the regulations of the competition. In case a candidate has 2 nationalities, one of them must be Vietnamese.

Can I join the competition solitarily?

Vietnam Young Lions 2024 is a team competition, 2 members are required. If you can't find a teammate, join the community of Vietnam Young Lions - Road To Cannes Lions & Spikes Asia here and use #sutusanpartner to find your partner.

At the time of registration, I am still under 30 years old because I was born on 1 March 1994, so am I eligible to join the competition?

Unfortunately, the competition requires contestants to be born on or after 15 March 1995. However, you can still engage in by booking tickets to the Grand Finale to witness the performances of the best teams.

I do not have a passport, can I participate in this competition?

The Vietnam Young Lions 2024 does not require candidates to have a passport at the registration step. If you win the Gold award (Industry Practitioner league or Student league), or the Silver award (Industry Practitioner league), please quickly apply for a passport.

I am a freelancer, can I join the competition?

Freelancers can enter the competition in the Film & Integrated and Digital categories of the Industry Practitioner league. However, it is invalid for the Marketers category of the Industry Practitioner league because this category requires candidates to work full-time at a company belonging to the client side.

I have won the Vietnam Young Lions in previous seasons (Gold, Silver, Bronze) in the Industry Practitioner/ Student league. Can I participate in the Vietnam Young Lions 2024?

Those who have won the Gold award - Vietnam Young Lions in the Industry Practitioner league in previous seasons will not be able to participate in Vietnam Young Lions 2024.
Those who have won the Gold award - Vietnam Young Lions in the Student league in previous seasons can participate in Vietnam Young Lions 2024 but must compete in the Industry Practitioner league.

League

I'm a final year student and haven't graduated yet, but now I'm in an internship, which league should I register in?

Students who are in the internship can choose either Student or Industry Practitioner league. In case you choose the Industry Practitioner league, when you win the Gold or Silver award, you will represent Vietnam to compete at Young Lions - Cannes Lions or Young Spikes - Spikes Asia. In case you choose the Student league, when you win the Gold award, you will receive a pass to participate in a learning trip in Asia organized by AIM Academy and its partner for a maximum of 3 days.

I'm a student and my teammate is working at a client/agency, in which league can my team register for the competition?

Because your teammate is working, your team cannot register in the Student league. Therefore you and your teammate must register in the Industry Practitioner league

I have finished my bachelor's degree and worked for a while. Now I'm studying for a master's degree. So which league can I register for the competition?

In principle, you have a valid student card so you can apply for the Student league. However, since you have work experience, you can apply for the Industry Practitioner league. Therefore you have 2 options: Student league or Industry Practitioner league.
In case you choose the Industry Practitioner league, when you win the Gold or Silver award, you will represent Vietnam to compete at Young Lions - Cannes Lions or Young Spikes - Spikes Asia. In case you choose the Student league, when you win the Gold award, you will receive a pass to participate in a learning trip in Asia organized by AIM Academy and its partner for a maximum of 3 days.

I have got a university degree. Now I continue my study for another degree and work as a freelancer. So which league can I register for the competition?

In principle, you have a valid student card so you can apply for the Student league. However, since you have work experience, you can apply for the Industry Practitioner league. Therefore you have 2 options: Student league or Industry Practitioner league.
In case you choose the Industry Practitioner league, when you win the Gold or Silver award, you will represent Vietnam to compete at Young Lions - Cannes Lions or Young Spikes - Spikes Asia. In case you choose the Student league, when you win the Gold award, you will receive a pass to participate in a learning trip in Asia organized by AIM Academy and its partner for a maximum of 3 days.

Category

I do not have professional equipment to shoot and edit film. Does the organizer provide any support for candidates participating in this category?

With just a smartphone and a computer, you can create and finish your short film. Therefore, the organizer will not provide any equipment during the competition.

I'm working on the client side. Can I join the Film & Integrated/ Digital category?

The Film & Integrated/ Digital category is open to all participants from agency side, client side, in-house team, freelancers, and students to participate in.

I'm a freelancer. Can I compete in the Marketers category?

The Marketers is the strictest category in terms of eligibility. Only those who are working full-time on the client side (manufacturing or service companies which are marketing and selling their products/ services) will meet one of the requirements to participate in the competition.
However, if you are a student you can enter this category provided you do not work or are in an internship at an agency.

I'm working at an agency. Can I join the Marketers category?

The Marketers is the strictest category in terms of eligibility. Only those who are working full-time on the client side (manufacturing or service companies which are marketing and selling their products/ services) will meet one of the requirements to participate in the competition. Therefore, if you are working at an agency even as a full-time worker, an official staff, or an intern, you can’t join the Marketers category.

I'm a student, my teammate is working full time at the client side. Can we compete in the Marketers category?

In case 1 member is a student and 1 member is working full time at a client, this team will be able to participate in the Marketers category but must be in the Industry Practitioner league. Please note that the student cannot be in the internship or work at an agency.

I'm working in an in-house creative team at client side. Which category can I compete in?

In house creative teams can compete in Film & Integrated and Digital categories. You can also participate in the Marketers category as long as you work full-time for that client.

Registration Fee

Is the registration fee refundable?

Article III in the Terms and Conditions of the competition clearly states that the registration fee is non-refundable.

I registered for the competition and paid the registration fee. However, when the organizer announces the sponsor who is the competitor against the brand that I’m working for (in case you are working on the client side) or my agency or my team is in charge of (if you are working in agency). So can I withdraw from the competition and get back the registration fee?

This is a competition to identify the young talents and give them a chance to gain international exposure, then represent Vietnam to compete in the two biggest global creative arenas, Young Lions - Cannes Lions and Young Spikes - Spikes Asia. All contestants, juries and sponsors coming to this competition wish to open their learning opportunities and hope to mark Vietnam on the world’s creative map. Sponsors and jury members may come from competing companies, but when it comes to this competition, they temporarily put aside the rivalry to support young talents together. Therefore, the organizer expects you - as the contestants - to consider your goals and priorities once you enter this competition.
If you feel you can't overcome your competitor's problem, you may withdraw from the competition. However, the registration fee is non-refundable as specified in Article III, in the Terms and Conditions of the competitions.

I registered in the Early Bird phase but I paid the fee after that period. Will I still be entitled to the Early Bird fee?

To benefit from the Early Bird rate, you must meet 2 conditions: Register and complete the payment within the period corresponding to the respective rate. In case you register in the Early Bird period but pay the fee later, you will not be entitled to the Early Bird fee.

Will the organizer issue a red invoice for the registration fee that I have paid?

The Organizing Committee will issue an electronic invoice for the exam fees upon receipt of the invoice request shown in the Contest Registration form or the request that is sent to email vietnamyounglions@aimacademy.vn before the specified date.

Rules

Can I ask someone else to help me in this competition?

The competition promotes self-discipline and integrity in each contestant and in each team. The organizer creates absolute freedom for the contestants to unleash their creativity, research information, and reach out to consumers. Only then will candidates have practical materials to complete the work. On the contrary, the organizer requires each contestant and each team to voluntarily comply with the rules of the competition: that is seriousness - independence when joining the competition and absolutely not seeking support from any individual or party.
As a rule, the organizer only enters the 'investigation' when receiving reports of fraud. If a violation is discovered, the offending team will be disqualified (if winning). This will greatly affect the honor and career of the violators. Therefore, the organizer expects the contestants to be professional and serious when coming to this competition.

Let me know about the anonymous policy

The competition requires that your work be completely anonymous, that is, without any identification of you and your team in the work, such as each member’s name, team name, company name, identification code, member image, team image, avatar...

Prizes

Does the prize of Vietnam Young Lions 2024 include cash?

The total prize value of the Vietnam Young Lions 2024 is approximately 1.2 billion VND. This value includes passes to Cannes Lions, passes to Spikes Asia, round-trip airfare, hotel, transportation, meals, and insurance. This is a great effort of the organizer and sponsors so that Vietnamese contestants can reach out to the international arena. The highest value of the award is the recognition of the entire industry, the opportunity to learn, and the honor of representing Vietnam to compete at international tournaments.

Is this prize transferable?

Unfortunately, this prize is non-transferable.

Is this prize redeemable for cash?

Unfortunately, this prize cannot be exchanged for cash.

Language

Will the competition require candidates to use English or Vietnamese?

For Vietnam Young Lions 2024, the competition requires contestants to complete the work and the presentations at the Grand Finale in English.